Monetization

Job boards can generate revenue through employer payments, candidate payments, advertising, and partnerships. Start with the model you can deliver and measure, then add another stream only when it serves the audience and reduces risk without diluting the core product.

Cavuno includes built-in tools for each approach: Stripe-powered job post plans, employer subscriptions, talent access plans, Google AdSense integration, a job seeker paywall, and discount codes for promotions. This section covers both the strategy behind each revenue model and the step-by-step setup in Cavuno.

Example starting point

For example, a new niche board can begin with one public pay-per-post plan, measure views, applications, and repeat purchases, then add a subscription only after employers demonstrate recurring demand. That sequence gives each new offer a measurable reason to exist.

Guides

• Monetization overview: Revenue models, pricing benchmarks, and choosing your approach
• Connect Stripe: Enable payment processing
• Create pricing plans: Define job posting packages and subscription tiers
• Memberships: Sell or assign company memberships with discounts and included posts
• Service products: Employer or job seeker services with a Stripe price or a contact CTA
• Job posting fees: Pricing strategies and tier structures for pay-per-post
• Invoice billing: Let employers pay by emailed invoice on net terms instead of by card
• Tax collection: Collect sales tax, VAT, or GST on checkouts once you activate Stripe Tax
• Buyer fields: Collect contact details and up to three custom fields at card Checkout and on the invoice billing form
• Employer subscriptions: Build recurring revenue with subscription plans
• Transactions: See and manage all board revenue in one place, including invoices
• Featured jobs: Sell premium placement for higher visibility
• Discount codes: Create coupons and promo codes for employer checkout
• Talent access paywall: Sell resume unlocks or candidate contact credits to employers
• Advertising: Google AdSense setup and direct ad sales
• Job seeker paywall: Charge candidates for access to listings
• Affiliate programs: Earn commissions through partnerships

Next steps

Read the monetization overview to choose a model. If employers will pay through Cavuno, connect Stripe before creating your first public plan.