Monetization
Revenue strategies, payment setup, and pricing tools for your job board.
A
JJob boards can generate revenue through employer payments, candidate payments, advertising, and partnerships. Start with the model you can deliver and measure, then add another stream only when it serves the audience and reduces risk without diluting the core product.
Cavuno includes built-in tools for each approach: Stripe-powered job post plans, employer subscriptions, talent access plans, Google AdSense integration, a job seeker paywall, and discount codes for promotions. This section covers both the strategy behind each revenue model and the step-by-step setup in Cavuno.
Example starting point
For example, a new niche board can begin with one public pay-per-post plan, measure views, applications, and repeat purchases, then add a subscription only after employers demonstrate recurring demand. That sequence gives each new offer a measurable reason to exist.
Guides
- Monetization overview: Revenue models, pricing benchmarks, and choosing your approach
- Connect Stripe: Enable payment processing
- Create pricing plans: Define job posting packages and subscription tiers
- Job posting fees: Pricing strategies and tier structures for pay-per-post
- Invoice billing: Let employers pay by emailed invoice on net terms instead of by card
- Tax collection: Collect sales tax, VAT, or GST on checkouts once you activate Stripe Tax
- Employer subscriptions: Build recurring revenue with subscription plans
- Transactions: See and manage all board revenue in one place, including invoices
- Featured jobs: Sell premium placement for higher visibility
- Discount codes: Create coupons and promo codes for employer checkout
- Talent access paywall: Sell resume unlocks or candidate contact credits to employers
- Advertising: Google AdSense setup and direct ad sales
- Job seeker paywall: Charge candidates for access to listings
- Affiliate programs: Earn commissions through partnerships
Next steps
Read the monetization overview to choose a model. If employers will pay through Cavuno, connect Stripe before creating your first public plan.
Monetize Your Job Board
Understand the business model behind successful job boards.
Connect Stripe
Connect your Stripe account to accept payments for job postings.
Create Pricing Plans
Set up job posting prices and create different pricing tiers for employers.
Invoice Billing
Let employers pay by emailed invoice on net terms instead of by card, for clients whose finance teams require a purchase order or bank transfer.
Charge for Job Postings
How to price and structure your job posting packages.
Sell Subscription Plans to Employers
Build recurring revenue with employer subscription plans.
Featured Job Listings
Highlight job listings on your board to increase visibility and create a premium product for employers.
Discount Codes
Create coupons and promotion codes to offer discounts during employer checkout.
Advertising Revenue
Add Google AdSense and sell direct advertising on your job board.
Job Seeker Paywall
Gate job listings behind paid access so candidates subscribe to browse your full board.
Use Affiliate Programs
Earn commissions through job board affiliate partnerships.
Talent Access Paywall
Sell resume unlocks or candidate contact credits to employers browsing your talent directory.
Transactions Ledger
See and manage all of your board revenue in one place: card job posts, invoices, and subscription renewals, with status, filters, and per-row actions.
Tax Collection
Collect sales tax, VAT, or GST on your board's checkouts automatically once you activate Stripe Tax on your connected account.