Organize Companies by Market

Markets are industry or category tags that Cavuno assigns to companies automatically. They help candidates browse your employer directory by sector (Tech, Healthcare, Finance, etc.) and generate additional landing pages that rank for industry-specific searches.

How markets work

When you add a company, Cavuno's AI analyzes the company details and assigns relevant market tags based on industry, focus area, and other signals. You don't need to tag companies by hand, but you can change their markets at any time. As you add more employers, the system builds a consistent taxonomy across your board.

To have AI pick markets only from a list you control, choose Manage my list myself for Markets under Settings → Taxonomy. See Manage categories, skills, and markets.

Markets could represent industries (Tech, Healthcare, Finance, Retail), company types (Startups, Enterprise, Agencies), specializations (AI/ML, E-commerce, SaaS), or geographic clusters (depending on your board's focus).

Edit a company's markets

1. Click Companies in the sidebar
2. Click the company to open Edit company
3. In Markets, search for a market and select it, or type a new name and choose Create "…"
4. Remove a market by clicking the × on its tag
5. Click Save changes

A market you create is added to your board's markets and can be used for other companies too. Anyone who can edit companies can create one. AI tagging doesn't remove markets you set.

Example

For example, a climate-focused board may group employers into Solar energy, Carbon removal, and Electric vehicles. A candidate interested in solar can open that market page and compare the companies and current jobs in one place.

How candidates use markets

On your public board, the company directory lets candidates filter companies by market. Each market also gets its own page at yourboard.com/companies/markets/[market-slug], showing all companies in that category. These market pages are automatically included in your sitemap and indexed by search engines.

Market pages are especially valuable for programmatic SEO. A niche board focused on climate tech might generate market pages for "Solar Energy companies," "Carbon Capture companies," and "EV companies," each ranking for related employer searches.

SEO value

Each market page creates an indexable URL with its own title and meta description. A useful page can answer queries such as “healthcare companies hiring” when its companies and open jobs match that intent. Search engines decide whether it is indexed or ranked; creating a page does not guarantee traffic or links.

Next steps

Open the public company directory and check that the market labels fit the employers grouped under them. Then use landing pages to understand how market pages fit into the rest of your SEO structure.