Dashboard Analytics

View your job board's performance at a glance. See who is on the board right now, how they arrived, which jobs get attention, and how traffic changes over time.

Before you begin

Publish at least one job before evaluating job-level performance. For a useful traffic comparison, choose a period that includes the campaign, post, or listing change you want to investigate and a comparable period before it.

Access your analytics

1. Click Home in the sidebar
2. View your metrics immediately
3. Use the date picker to change the time range

Key metrics

Current visitors

The number of distinct tracked sessions with activity in the previous five minutes. Use it as a near-real-time activity signal, not a count of unique people. Click the count to open a globe of those sessions. The overlay shows your board name and logo, with a Powered by Cavuno badge. Each pin is labeled Visitor N from that country and shows the referrer, device, and page from the latest hit. Pins for the same country are spread inside that country so they do not stack.

Traffic trends

A chart showing distinct tracked sessions over time. Compare it with job launches, campaigns, and referrals to investigate what may have changed; the chart alone does not establish the cause.

Jobs posted

Total count of active job listings. Use this as inventory context when interpreting traffic; the count alone does not show whether visitors found the listings relevant.

Top jobs

Most-viewed job listings. Treat views as an interest signal, then compare apply clicks and applications before deciding which roles or employers to prioritize.

Top companies

Companies with the most job views. Use this to identify which employers resonate with your audience.

Channel, referrer, and campaign

Acquisition is first-touch: one channel per session, taken from the first page view.

1. If that page has a UTM medium, the medium decides the channel. Common values: cpc, ppc, or paid become Paid search, unless the UTM source is a social site, which becomes Paid social. email becomes Email. social becomes Organic social.
2. Otherwise the referrer domain decides. Search engines become Organic search. Social sites become Organic social. Known AI chat domains become A.I. Other sites become Referral.
3. No referrer becomes Direct.

The Referrer tab lists the raw host. The Campaign tab lists utm_campaign values from that first page. Rows with no campaign tag are omitted.

Pages and entry page

Pages ranks paths by tracked sessions in the selected range. Entry page is the first path in each session. There is no exit-page report: the tracker does not record the click that leaves your board.

Map and country

Tracked session counts by country, shown as a choropleth and as a table. Each row shows sessions and apply clicks for that country.

Browser, OS, and device

Tracked session counts by browser, operating system, and device type. Each row shows sessions and apply clicks.

Search queries

Top queries from the connected Search Console property, for the same date range as the rest of the Home dashboard. Clicks, impressions, and position match Search Console's Queries report for that period (Google finalizes this data about two or three days behind). The table shows the top 10 queries by clicks. Query impressions will not add up to the headline Impressions metric — that total includes every query, not only the top 10.

Search Console only serves up to 16 months of query data. An all-time range longer than that uses the most recent 16 months.

Per-job performance

The Jobs list includes three columns for each listing: Views, Apply clicks, and Applications. Views count page loads on the job detail. Apply clicks count presses on the Apply button. Applications counts native applications submitted through your board; jobs using an external application URL show — instead.

Filter by date

Change the time period for your analytics:

1. Click the date picker in the top right
2. Select a preset:
   • Today
   • Last 7 days
   • Last 30 days
   • Last 90 days
3. Or choose a custom date range

Verify the selected period

After changing the date range, confirm the date picker shows the period you selected and that the traffic chart, channel, country, and device tables refresh together. The Current visitors count is different: it always uses the previous five minutes, so it should not change when you select a historical range. In the Jobs list, an externally hosted application flow should show — under Applications, while its Views and Apply clicks can still increase.

Example investigation

Suppose a newsletter links to three new roles. Select a range covering the send, compare the Channel and Referrer tabs for newsletter traffic, then inspect those jobs' views and apply clicks. A traffic increase without apply clicks suggests the message earned visits but not enough application intent; it does not identify the cause by itself.

Troubleshoot unexpected numbers

If a visit does not appear, confirm you are viewing the correct board and date range, then allow a few minutes for the dashboard to refresh. Browser privacy controls can prevent a session from being tracked. If Cavuno and GA4 differ, compare their definitions and consent behavior rather than expecting identical totals: Cavuno reports tracked session IDs, while GA4 applies its own identifiers and processing.

Understand your analytics

Traffic spikes

When you see traffic increases:

• Check what jobs were posted that day
• Review any marketing or social posts you published
• Note what worked so you can repeat it

Declining traffic

When traffic decreases:

• Check if you're posting new jobs regularly
• Review your SEO settings for any issues
• Consider adding new content or running a promotion

Popular content

Use top jobs and companies to:

• Understand what job seekers in your niche want
• Guide your outreach to similar employers
• Decide which job categories to expand

Go deeper

Built-in analytics are good for daily checks. For detailed analysis, conversion tracking, or search data:

• Connect Google Analytics for detailed traffic reports and user behavior
• Connect Search Console for search performance and keyword data

Next steps

• Review Google Analytics setup when you need acquisition or journey reports
• Use Search Console to investigate search queries and indexed pages