How to Market Your Job Board Launch
How to create buzz and drive initial traffic when launching your job board.
A successful launch sets the tone for your job board. This guide covers strategies to create momentum and attract your first users.
Pre-launch preparation
Build anticipation
Start marketing before you launch:
Coming soon page:
- Collect email addresses for launch notification
- Share your board's unique value proposition
- Display launch timeline
- Offer early access for signup
Soft launch:
- Invite a small group to test
- Gather feedback and fix issues
- Collect initial testimonials
- Build momentum with real users
Prepare your content
Have these ready before launch:
- Job listings: Minimum 20-50 jobs using backfill
- Company profiles: At least 10-15 companies
- Blog content: 3-5 articles for SEO foundation
- Social profiles: Created and branded
Launch announcement
Craft your message
Focus on what makes your board unique:
- Target audience and niche
- Problems you solve
- Why you're different
- Clear call-to-action
Example announcement:
"Introducing [Board Name]: The only job board dedicated to [niche]. We've curated [X] opportunities from top [industry] companies. Find your next role at [URL]."
Launch channels
Email announcement:
- Send to your pre-launch list
- Personal outreach to contacts
- Industry newsletter submissions
Social media:
- Post on all relevant platforms
- Schedule multiple posts over launch week
- Tag relevant accounts and use hashtags
Community posts:
- Reddit communities (follow rules)
- Facebook groups
- Slack workspaces
- Discord servers
- Industry forums
Direct outreach:
- Industry influencers
- Journalists and bloggers
- Potential employer partners
Launch week tactics
Day-by-day approach
Day 1 (Launch):
- Primary announcement on all channels
- Email to pre-launch subscribers
- Personal messages to supporters
Day 2:
- Behind-the-scenes content