How to Charge for Job Postings
How to price and structure your job posting packages.
Job posting fees are the foundation of job board monetization. Employers pay to list their open positions, and you earn revenue with each posting.
How job posting fees work
The basic model is straightforward:
- Employer creates an account
- Employer selects a pricing plan
- Employer pays and posts their job
- Job remains live for a set duration (typically 30-60 days)
Setting up pricing in Cavuno
Cavuno's pricing plans let you create tiered packages:
- Go to Board settings in the sidebar
- Select the Monetization tab
- Under Pricing Plans, click New plan
- Configure your plan details
- Click Save changes
See Create Pricing Plans for detailed setup instructions.
Pricing strategies
Research your market
Before setting prices, understand your competition:
- What do other boards in your niche charge?
- What features do premium tiers include?
- What's the average salary for jobs you list?
Pricing benchmarks by niche
Typical job posting fees vary by industry:
| Niche | Standard posting | Featured/Premium |
|---|---|---|
| General | $50-$150 | $150-$300 |
| Tech/IT | $200-$400 | $400-$600 |
| Healthcare | $150-$300 | $300-$500 |
| Executive | $300-$600 | $600-$1,000+ |
| Remote work | $250-$400 | $400-$600 |
Higher-paying job markets can support higher posting fees.
Value-based pricing
Price based on the value you provide:
- Salary of role × 0.5-1% is a common formula
- A $100,000 job posting might support a $500-$1,000 fee
- Higher-volume, lower-salary roles support lower fees
Creating pricing tiers
Most successful boards offer 2-4 tiers:
Example tier structure
Basic ($199)
- 30-day listing
- Standard placement
- Company profile
Standard ($349)
- 45-day listing
- Category highlight
- Social media share
- Company logo displayed
Premium ($599)