How to Earn Money from Job Board Ads
Monetize your traffic with display ads, sponsorships, and partnerships.
Once your job board has consistent traffic, advertising becomes a viable revenue stream. Display ads, sponsorships, and content partnerships can supplement your primary income.
Types of advertising
Display advertising
Banner ads placed throughout your site:
- Header/footer banners: Visible on all pages
- Sidebar ads: Category and job pages
- In-content ads: Between job listings
- Interstitial ads: Between page loads (use sparingly)
Sponsored content
Paid content that provides value:
- Company spotlights: Featured employer profiles
- Sponsored blog posts: Career advice from partners
- Industry reports: Co-branded research
- Newsletter features: Dedicated sections in emails
Native advertising
Ads that blend with your content:
- Featured jobs: Paid priority placement
- Promoted companies: Highlighted employer profiles
- Sponsored categories: Brand association with job types
Setting up ads with Cavuno
Cavuno supports Google AdSense integration:
- Go to Board settings in the sidebar
- Select the Monetization tab
- Find the Google AdSense section
- Enter your AdSense client ID and slot IDs
- Configure placement and frequency
- Click Save changes
See Ad Networks for detailed setup.
Direct advertising sales
When to sell direct
Direct sales make sense when:
- You have 10,000+ monthly visitors
- Your audience is valuable to specific advertisers
- You can dedicate time to sales and management
What to charge
Direct ad pricing depends on your traffic and niche:
| Traffic level | Banner ad (monthly) | Sponsored post |
|---|---|---|
| 10,000 visits | $100-$300 | $200-$500 |
| 50,000 visits | $500-$1,500 | $500-$1,000 |
| 100,000+ visits | $1,500-$5,000 | $1,000-$3,000 |
Niche audiences often command premium rates—a specialized tech board can charge more than a general job site with the same traffic.