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Connect Google Analytics 4

Track visitor traffic and behavior with Google Analytics 4. Measure traffic sources, page views, and conversion funnels.

Abi Tyas TunggalAJack WalshJ
By Abi Tyas Tunggal and Jack Walsh

Track visitor traffic and behavior on your job board with Google Analytics 4 (GA4).

Cavuno also supports Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.

Before you begin

You need a GA4 property with a web data stream and Editor access to that property to retrieve its Measurement ID. Google's Measurement ID guide shows the current property path. Decide whether GA4 will load directly through Cavuno or through Google Tag Manager. Do not configure the same GA4 destination in both places.

What GA4 measures

  • Visitor demographics (location, device, browser)
  • Traffic sources (search, social, direct, referral)
  • Page views and time on site
  • User behavior flow
  • Conversion tracking

Get your Measurement ID

  1. Go to analytics.google.com
  2. Click Admin (gear icon)
  3. Under your property, click Data Streams
  4. Click your web stream or create one
  5. Copy the Measurement ID (starts with "G-")

Add to Cavuno

  1. Go to Settings in the sidebar, then click the Analytics tab
  2. Find the GA4 Measurement ID field
  3. Paste your Measurement ID
  4. Click Save changes

Verify tracking

  1. Visit your job board
  2. In Google Analytics, go to Reports > Realtime
  3. You should see your visit appear

Troubleshoot missing activity

If your visit does not appear, confirm the saved ID begins with G-, use a private window without an analytics-blocking extension, and check whether Cavuno's cookie banner is waiting for consent. Realtime delivery is best effort and can be delayed, so retry before diagnosing the standard reports. Standard GA4 reports can take longer to process than Realtime.

To prevent GA4 from loading before a visitor accepts through Cavuno's banner:

  1. Go to Settings → Features
  2. Enable Require cookie consent
  3. Click Save changes

Visitors see a cookie consent banner. GA4 only starts after they accept. Cavuno's built-in first-party session analytics operates separately. Confirm the disclosure, consent, withdrawal, and record-keeping requirements that apply to your audience and configuration.

You can also customize the cookie banner title, description, button labels, and preferences label from the Features settings tab. After a visitor accepts or rejects the banner, they can reopen their choice from the Cookie preferences link in the public board footer.

Use analytics effectively

  1. Check weekly: Review trends regularly
  2. Set up goals: Track important actions like applications
  3. Compare periods: Look at week-over-week changes
  4. Segment traffic: Analyze different sources separately
  5. Use multiple tools: Combine GA4 with ad platform pixels for full visibility

Next steps

Frequently asked questions