Connect Google Analytics 4

Track visitor traffic and behavior on your job board with Google Analytics 4 (GA4).

Cavuno also supports Google Tag Manager, Meta Pixel, and LinkedIn Insight Tag.

What GA4 measures

• Visitor demographics (location, device, browser)
• Traffic sources (search, social, direct, referral)
• Page views and time on site
• User behavior flow
• Conversion tracking

Get your Measurement ID

1. Go to analytics.google.com
2. Click Admin (gear icon)
3. Under your property, click Data Streams
4. Click your web stream or create one
5. Copy the Measurement ID (starts with "G-")

Add to Cavuno

1. Go to Board settings in the sidebar, then click the Analytics tab
2. Find the GA4 Measurement ID field
3. Paste your Measurement ID
4. Click Save changes

Verify tracking

1. Visit your job board
2. In Google Analytics, go to Reports > Realtime
3. You should see your visit appear

Enable cookie consent

To comply with privacy regulations like GDPR:

1. Go to Board settings > Analytics tab
2. Enable Require cookie consent
3. Click Save changes

Visitors see a cookie consent banner. Analytics tracking only starts after they consent.

You can also customize the cookie banner title, description, button labels, and preferences label from the Analytics settings page. After a visitor accepts or rejects the banner, they can reopen their choice from the cookie preferences control on the public board.

Use analytics effectively

1. Check weekly: Review trends regularly
2. Set up goals: Track important actions like applications
3. Compare periods: Look at week-over-week changes
4. Segment traffic: Analyze different sources separately
5. Use multiple tools: Combine GA4 with ad platform pixels for full visibility