Job Board Landing Pages for SEO
How category and location pages drive organic traffic to your job board.
Landing pages are your secret weapon for job board SEO. While your homepage might rank for your brand, landing pages capture the long-tail searches that drive real traffic.
Why landing pages matter
Consider how job seekers actually search:
- "remote marketing jobs" (category)
- "software engineer jobs in Austin" (category + location)
- "entry level design jobs San Francisco" (level + category + location)
Each of these searches needs a dedicated, optimized page. LinkedIn Jobs has over 1 million such pages, and 83% of their organic traffic goes to these landing pages, not their homepage.
Types of landing pages
Keyword pages
Pages for job types, industries, or categories:
/jobs/marketing/jobs/engineering/jobs/healthcare
Location pages
Pages for geographic areas:
/jobs/locations/new-york/jobs/locations/remote/jobs/locations/san-francisco
Skill pages
Pages for specific skills:
/jobs/skills/react/jobs/skills/python/jobs/skills/project-management
Combination pages
The most valuable pages combine location and keyword/skill:
/jobs/locations/new-york/marketing/jobs/locations/remote/engineering/jobs/locations/chicago/healthcare/jobs/locations/san-francisco/skills/react
These target specific, high-intent searches like "marketing jobs in New York".
How Cavuno generates landing pages
Cavuno automatically creates landing pages based on your job content:
- Category pages: Generated from job categories in your listings
- Location pages: Generated from job locations
- Combination pages: Created when you have jobs matching both
As you add jobs, new landing pages appear automatically. Remove jobs, and empty pages are handled gracefully.
Optimizing your landing pages
SEO settings
In Board settings > SEO tab, customize templates for:
- Category template: How category pages appear in search
- Location template: How location pages appear in search
- Combination template: How combined pages appear in search