Job Board Landing Pages for SEO
How category and location pages drive organic traffic to your job board.
What are job board landing pages?
Job board landing pages are dedicated, SEO-optimized pages that target specific job search queries like "remote marketing jobs" or "software engineer jobs in Austin." Unlike your homepage, which ranks for your brand, landing pages capture long-tail searches that drive the majority of organic traffic to job boards.
Why landing pages matter
Consider how job seekers actually search:
- "remote marketing jobs" (category)
- "software engineer jobs in Austin" (category + location)
- "entry level design jobs San Francisco" (level + category + location)
Each of these searches needs a dedicated, optimized page. LinkedIn Jobs has over 1 million such pages, and 83% of their organic traffic goes to these landing pages, not their homepage.
Types of landing pages
Keyword pages
Pages for job types, industries, or categories:
/jobs/marketing/jobs/engineering/jobs/healthcare
Location pages
Pages for geographic areas:
/jobs/locations/new-york/jobs/locations/remote/jobs/locations/san-francisco
Skill pages
Pages for specific skills:
/jobs/skills/react/jobs/skills/python/jobs/skills/project-management
Combination pages
The most valuable pages combine location and keyword/skill:
/jobs/locations/new-york/marketing/jobs/locations/remote/engineering/jobs/locations/chicago/healthcare/jobs/locations/san-francisco/skills/react
These target specific, high-intent searches like "marketing jobs in New York".
How Cavuno generates landing pages
Cavuno automatically creates landing pages based on your job content:
- Category pages: Generated from job categories in your listings
- Location pages: Generated from job locations
- Combination pages: Created when you have jobs matching both
As you add jobs, new landing pages appear automatically. Remove jobs, and empty pages are handled gracefully.
Optimizing your landing pages
SEO settings
In Board settings > SEO tab, customize templates for:
- Category template: How category pages appear in search
- Location template: How location pages appear in search
- Combination template: How combined pages appear in search
For more control, use the Website Builder's SEO settings to configure templates with a live preview. See the Website Builder for details on available template variables.
Writing effective templates
Title template example:
1{{count}} {{category}} Jobs in {{location}} | {{board_name}}
Renders as: "47 Marketing Jobs in New York | TechJobs Board"
Meta description example:
1Browse {{count}} {{category}} jobs in {{location}}. Find your next opportunity on {{board_name}}.
Best practices
- Include the keyword naturally: "Marketing Jobs in Chicago" not "Jobs - Marketing - Chicago"
- Add value signals: Job count, "hiring now", company names
- Keep titles under 60 characters: Longer titles get truncated
- Meta descriptions under 160 characters: Be concise and compelling
Avoiding thin content penalties
Google penalizes "doorway pages" that provide little value. To avoid this:
Set minimum job thresholds
Don't index pages with fewer than 5-10 jobs. A page for "Data Science jobs in Tulsa" with only 2 listings provides little value to searchers.
Add unique content
Consider adding to category and location pages:
- Average salary data for the role/location
- Market context and hiring trends
- Career advice specific to the category
Build internal linking
Connect related pages to create a content network:
- Link similar categories together
- Cross-reference related locations
- Connect to relevant blog content
Measuring landing page performance
In Google Search Console
Monitor your landing pages:
- Go to Performance > Pages
- Filter by URL pattern (e.g.,
/jobs/) - See impressions, clicks, and average position
Key metrics to track
- Impressions: How often your pages appear in search
- Clicks: How many visitors come from search
- CTR: Click-through rate (clicks / impressions)
- Position: Average ranking position
Improving underperforming pages
If a landing page has high impressions but low clicks:
- Improve the title to be more compelling
- Add job count to show fresh content
- Include location for local searches
- Make the meta description action-oriented
The compounding effect
Landing pages create a flywheel:
- More jobs → More landing pages generated
- More pages → More keyword coverage
- More coverage → More organic traffic
- More traffic → More employer interest
- More employers → More jobs posted
This is why successful job boards invest heavily in content that generates jobs across many categories and locations.