How to Sell Subscription Plans to Employers
Build recurring revenue with employer subscription plans.
Subscription plans provide predictable recurring revenue and deepen employer relationships. Instead of paying per posting, employers pay a monthly or annual fee for ongoing access.
Why subscriptions matter
Subscriptions transform your business model:
- Predictable revenue: Know what's coming each month
- Higher lifetime value: Subscribers stay longer than one-time buyers
- Deeper relationships: Regular employers become partners
- Lower churn: Committed employers keep posting
Subscription models
Unlimited posting plans
The most common subscription model:
Monthly plan ($299-$999/month)
- Unlimited job postings
- All features included
- Cancel anytime
Annual plan ($2,499-$9,999/year)
- Unlimited postings
- Discounted rate (typically 15-20% off monthly)
- Priority support
Tiered subscriptions
Offer different levels of service:
Starter ($199/month)
- 5 active job postings
- Basic features
- Email support
Professional ($399/month)
- 15 active job postings
- Featured placement
- Resume database access
- Priority support
Enterprise ($799/month)
- Unlimited postings
- All features
- Dedicated account manager
- Custom reporting
Credit-based subscriptions
Alternative to unlimited:
- Employers purchase posting credits
- Credits used as needed
- Unused credits roll over
- Encourages advance purchase
Pricing subscriptions
Calculate your value
Base subscription pricing on:
- Average postings per employer: If employers typically post 3 jobs/month at $200 each, a $500/month subscription offers savings
- Included features: Resume access, featured placements add value
- Competitor pricing: What do alternatives charge?
Annual discount strategy
Encourage annual commitments:
- Monthly: $399/month ($4,788/year)
- Annual: $3,499/year (27% savings)
The discount compensates for:
- Reduced churn
- Upfront cash flow
- Lower payment processing fees