Improve Email Deliverability
Ensure job alert emails reach subscriber inboxes instead of spam folders.
A
JJob alert emails give subscribers a direct way to return to matching jobs. Inbox placement is controlled by each mailbox provider, so diagnose delivery from subscriber state, authentication, filtering, and the evidence available from your sending provider.
How Cavuno sends emails
Cavuno handles the sending pipeline. The default sender is authenticated, and normal public alert signup uses double opt-in before digests begin. Imported subscribers are an explicit exception: they are confirmed without a confirmation email, so only import addresses with appropriate consent. If you configure a custom email domain, you add the SPF and DKIM records Cavuno provides.
Help subscribers receive alerts
Even with proper authentication, individual email providers may filter automated emails. These steps reduce filtering.
Ask subscribers to allowlist your sender
Include a note on your subscription confirmation page or in the first digest asking subscribers to add your board's sending address to their contacts. This can help with individual mailbox filtering, but no single action guarantees inbox placement.
Encourage engagement
Email providers track whether recipients open and click emails. High engagement signals that emails are wanted. Write clear subject lines that match subscriber expectations, ensure alert filters are well-configured so subscribers only receive relevant jobs, and keep a consistent weekly schedule so recipients know when to expect your emails.
Clean your subscriber list
Poor engagement, bounces, and complaints can affect sender reputation. Periodically review the Job alerts dashboard and your available provider data. Do not remove a subscriber solely from an inferred open: privacy protections and image blocking make open tracking incomplete.
Diagnose delivery issues
If subscribers report missing alerts:
- Check their status in Job alerts and confirm it shows Active (not Pending confirmation or Unsubscribed)
- Ask them to check spam, junk, and promotions folders (Gmail particularly routes automated emails to the Promotions tab)
- Verify their preference filters match jobs that have been posted recently (if no jobs match, no digest is sent)
- Use the Resend confirmation action if their original confirmation email was lost
Best practices
Do not import purchased email lists. High bounce rates and spam complaints can damage sender reputation, and the addresses may not have agreed to hear from you. Honor unsubscribes immediately; Cavuno processes the link in every digest. Keep content and cadence consistent with what subscribers were told, and investigate delivery changes using actual bounce, complaint, and engagement evidence rather than list size alone.
Example diagnosis
| What you observe | Evidence to check | Likely next action |
|---|---|---|
| One person misses an alert | Subscriber status, spam folders, and saved filters | Resend confirmation if pending; otherwise confirm that recent jobs match |
| Many people at one domain miss alerts | Custom sender status and the DNS values shown under Settings → Email domain | Correct the exact missing record and wait for DNS verification |
| Digests send but engagement falls | Job relevance, subject-line expectations, unsubscribes, and available provider data | Tighten alert relevance before changing cadence or removing subscribers |
Next steps
Use Manage subscribers to inspect an affected address. If you send from your own domain, verify the records in Custom email domain. Contact support with the subscriber state, approximate send time, and affected domain if those checks do not explain the issue.