Google for Jobs

For location-based searches, specify:

• City and state/region
• Country
• Or clearly mark as "Remote"

Cavuno formats this data correctly for Google automatically.

Set realistic expiry dates

Jobs with valid expiry dates perform better:

• Default 30-day expiry works well
• Extend for hard-to-fill roles
• Don't set years-long expiry dates

Keep descriptions substantive

Google prefers detailed job descriptions:

• Minimum 100 words recommended
• Include responsibilities and requirements
• Avoid excessive formatting or special characters

Verifying your presence

Google Search Console

Check your structured data in Search Console:

1. Go to Enhancements > Job postings
2. See valid items and any errors
3. Review warnings that might limit visibility

Manual testing

Test individual job pages:

1. Go to Google's Rich Results Test
2. Enter a job page URL from your board
3. Verify JobPosting schema is detected

Timeline for appearing

After publishing a job:

• Hours to days: Google discovers and indexes the listing
• 1-3 days: Typically appears in Google for Jobs
• Ongoing: Refreshed as job details change

Jobs closer to major cities and in popular categories may appear faster due to higher search volume.

Common issues

Jobs not appearing

If jobs aren't showing in Google for Jobs:

1. Check expiry dates: Expired jobs are removed
2. Verify schema: Use Rich Results Test
3. Wait for indexing: New boards take time
4. Check Search Console: Look for errors

Low visibility

If jobs appear but get few impressions:

1. Improve job titles: Use standard, searchable terms
2. Add salary data: Listings with salary get more visibility
3. Check location accuracy: Ensure locations are correct
4. Review competition: Popular categories are competitive

The impact

Job boards report that Google for Jobs can drive 20-40% of their organic job seeker traffic. Combined with regular search results, optimizing for Google is essential for growth.