How to Add Google AdSense to Your Job Board

Earn additional revenue by displaying ads on your job board.

What is Google AdSense?

Google AdSense is an advertising program that lets website owners earn money by displaying targeted ads. When visitors view or click these ads, you receive a share of the advertising revenue. For job boards, AdSense provides a way to monetize traffic beyond job posting fees.

How job board ad revenue works

Job boards can earn advertising revenue in two ways:

• Pay per impression (CPM): You earn money each time an ad is displayed, typically $1-5 per thousand impressions
• Pay per click (CPC): You earn when visitors click ads, usually $0.20-2.00 per click depending on your niche

The amount you earn depends on your traffic volume, visitor location, and how relevant the ads are to your audience.

AdSense requirements

Before you can enable AdSense, your board must meet these requirements:

• Published blog posts: You need blog content on your board
• Traffic: Your board should have regular visitors
• AdSense approval: Google must approve your site

The monetization settings will show your progress toward these requirements.

Set up Google AdSense

Step 1: Apply for AdSense

1. Go to adsense.google.com
2. Sign in with your Google account
3. Enter your website URL
4. Complete the application
5. Wait for approval (typically 1-14 days)

Step 2: Get your publisher details

After approval:

1. Log in to your AdSense account
2. Find your Publisher ID (starts with "ca-pub-")
3. Create ad units and note the Slot IDs (10-digit numbers)

Step 3: Connect in Cavuno

1. Go to Board settings in the sidebar, then click the Monetization tab
2. Scroll to the Set up Google AdSense section
3. Enter your AdSense Client ID (ca-pub-XXXXXXXX)
4. Enter a Slot ID to use across your board
5. Click Save changes

Ads will automatically appear in designated locations across your job board.

Ad placement

Ads appear automatically in these locations:

• Job listings: Between job cards
• Job detail pages: Within the content
• Company listings: Between company cards
• Blog posts: Within article content

Placement is handled automatically to balance revenue with user experience.

Optimizing ad revenue

Traffic matters

More visitors = more ad impressions = more revenue.

Tips to increase traffic:

• Optimize for search engines (SEO)
• Share jobs on social media
• Build an email list
• Create useful blog content

Monitor performance

Check your AdSense dashboard regularly:

• RPM (Revenue per thousand impressions)
• CTR (Click-through rate)
• Top performing pages

How much do job boards earn from AdSense?

Ad revenue varies based on traffic, niche, and visitor geography. Tech, finance, and healthcare job boards typically earn higher CPMs because advertisers pay more to reach these audiences.

Typical job board ad revenue:

US and UK visitors generate 2-3x more revenue than visitors from other regions because advertisers bid more aggressively for these audiences.

AdSense policies

To keep your account in good standing:

• No click fraud: Never click your own ads
• No misleading content: Keep content accurate
• No prohibited content: Review AdSense policies
• No ad manipulation: Don't encourage clicks

Violating policies can result in account termination.

Alternatives to AdSense

If AdSense isn't right for you:

• Direct sponsorships: Sell ad space directly to employers or recruiting agencies. This often pays 3-5x more than AdSense but requires sales effort.
• Affiliate marketing: Promote relevant products like resume services, career coaching, or HR software. Commission rates range from 10-50%.
• Job board networks: Join networks that share job listings for a fee.