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DocsMonetizationAdvertising

How to Add Google AdSense to Your Job Board

Add advertising to your job board for additional revenue.

Earn additional revenue by displaying ads on your job board.

Ad revenue overview

Advertising can supplement your job posting fees:

  • Pay per impression (CPM): Earn money when ads are viewed
  • Pay per click (CPC): Earn when visitors click ads
  • Passive income: Ads generate revenue automatically

Supported ad networks

Google AdSense

The most popular ad network for publishers.

AdSense requirements

Before you can enable AdSense, your board must meet these requirements:

  • Published blog posts: You need blog content on your board
  • Traffic: Your board should have regular visitors
  • AdSense approval: Google must approve your site

The monetization settings will show your progress toward these requirements.

Set up Google AdSense

Step 1: Apply for AdSense

  1. Go to adsense.google.com
  2. Sign in with your Google account
  3. Enter your website URL
  4. Complete the application
  5. Wait for approval (typically 1-14 days)

Step 2: Get your publisher details

After approval:

  1. Log in to your AdSense account
  2. Find your Publisher ID (starts with "ca-pub-")
  3. Create ad units and note the Slot IDs (10-digit numbers)

Step 3: Connect in Cavuno

  1. Go to Board settings in the sidebar, then click the Monetization tab
  2. Scroll to the Set up Google AdSense section
  3. Enter your AdSense Client ID (ca-pub-XXXXXXXX)
  4. Enter a Slot ID to use across your board
  5. Click Save changes

Ads will automatically appear in designated locations across your job board.

Ad placement

Ads appear automatically in these locations:

  • Job listings: Between job cards
  • Job detail pages: Within the content
  • Company listings: Between company cards
  • Blog posts: Within article content

Placement is handled automatically to balance revenue with user experience.

Optimizing ad revenue

Traffic matters

More visitors = more ad impressions = more revenue.

PreviousSubscriptionsNextRevenue Strategies

On this page

  1. Ad revenue overview
  2. Supported ad networks
  3. Google AdSense
  4. AdSense requirements
  5. Set up Google AdSense
  6. Step 1: Apply for AdSense
  7. Step 2: Get your publisher details
  8. Step 3: Connect in Cavuno
  9. Ad placement
  10. Optimizing ad revenue
  11. Traffic matters
  12. Monitor performance
  13. Expected revenue
  14. AdSense policies
  15. Alternatives to AdSense

Tips to increase traffic:

  • Optimize for search engines (SEO)
  • Share jobs on social media
  • Build an email list
  • Create useful blog content

Monitor performance

Check your AdSense dashboard regularly:

  • RPM (Revenue per thousand impressions)
  • CTR (Click-through rate)
  • Top performing pages

Expected revenue

Ad revenue varies widely based on:

  • Traffic volume: More visitors = more revenue
  • Niche: Tech and finance pay higher than general
  • Geography: US/UK visitors pay more than other regions

Rough estimates:

  • Small board (1k visits/month): $5-20/month
  • Medium board (10k visits/month): $50-200/month
  • Large board (100k+ visits/month): $500-2000+/month

AdSense policies

To keep your account in good standing:

  • No click fraud: Never click your own ads
  • No misleading content: Keep content accurate
  • No prohibited content: Review AdSense policies
  • No ad manipulation: Don't encourage clicks

Violating policies can result in account termination.

Alternatives to AdSense

If AdSense isn't right for you:

  • Direct sponsorships: Sell ad space directly to employers
  • Affiliate marketing: Promote relevant products/services
  • Job board networks: Join networks that share job listings for a fee