How to Add Meta Pixel to Your Job Board

Meta Pixel tracks visitors to your job board so you can build retargeting audiences and measure conversions from Facebook and Instagram advertising campaigns.

What Meta Pixel enables

• Retargeting: Show ads to people who visited your job board but didn't apply or post a job
• Conversion tracking: Measure which Facebook and Instagram ads drive job applications or employer signups
• Lookalike audiences: Find new candidates or employers similar to your existing visitors
• Audience insights: Understand the demographics and interests of your job board visitors

Get your Pixel ID

1. Go to Meta Business Suite
2. Navigate to Events Manager
3. Click Connect Data Sources > Web > Meta Pixel
4. Name your pixel and click Create
5. Copy your Pixel ID — it's a numeric string like 123456789012345

If you already have a pixel, find it in Events Manager and copy the ID from the pixel settings.

Add to Cavuno

1. Go to Board settings in the sidebar, then click the Analytics tab
2. Paste your Pixel ID in the Meta Pixel ID field
3. Click Save changes

Cavuno adds the pixel to every page on your job board automatically.

Verify the installation

1. Install the Meta Pixel Helper Chrome extension
2. Visit your job board
3. The extension icon should show a green checkmark with your Pixel ID

You can also verify in Meta Events Manager — page view events should appear within a few minutes.

Retargeting audiences for job boards

Once the pixel is collecting data, create these audiences in Meta Ads Manager:

Cookie consent

When cookie consent is enabled in Cavuno, the Meta Pixel only loads after visitors accept cookies. This means your retargeting audiences will be smaller but GDPR-compliant.