How to Add Google Tag Manager to Your Job Board

Google Tag Manager lets you manage all your tracking tags — analytics, advertising pixels, custom events — from a single dashboard. Instead of adding each tracking ID separately in Cavuno, you add one GTM Container ID and manage everything through Google Tag Manager.

When to use Google Tag Manager

GTM is useful when you want to:

• Manage multiple tracking scripts from one place
• Add custom event tracking without changing Cavuno settings
• Control when and how tags fire using triggers and variables
• Test tags before publishing with Preview mode

If you only need basic GA4 tracking, adding the Measurement ID directly is simpler.

Get your Container ID

1. Go to tagmanager.google.com
2. Create an account and container for your job board (select Web as the target platform)
3. Copy your Container ID — it starts with "GTM-"

Add to Cavuno

1. Go to Board settings in the sidebar, then click the Analytics tab
2. Paste your Container ID in the GTM Container ID field
3. Click Save changes

Cavuno injects the GTM script automatically — no manual code installation required.

Verify the installation

1. In GTM, click Preview to start Tag Assistant
2. Enter your job board URL
3. Visit your job board in the new tab
4. Check the Tag Assistant panel to confirm GTM is connected

Set up GA4 through GTM

If you want to manage Google Analytics through GTM rather than adding it directly:

1. In your GTM workspace, click Tags > New
2. Choose Google Analytics: GA4 Configuration as the tag type
3. Enter your GA4 Measurement ID (starts with "G-")
4. Set the trigger to All Pages
5. Click Save, then Submit to publish

Common GTM tags for job boards

Cookie consent

When cookie consent is enabled in Cavuno, the GTM script only loads after visitors accept cookies. Configure consent-aware tags in GTM using the built-in consent mode settings.