Connect LinkedIn Insight Tag
Track LinkedIn ad conversions and build retargeting audiences from job board traffic.
A
JTrack visitors so you can measure LinkedIn ad conversions, build retargeting audiences, and see visitor demographics through LinkedIn Campaign Manager.
Before you begin
You need a LinkedIn Campaign Manager account with access to the ad account that owns the Insight Tag. Confirm which board domain you will monitor and whether Cavuno's cookie consent gate should delay the tag.
What the Insight Tag enables
- Conversion tracking: Measure which LinkedIn ads drive employer signups or job applications (requires conversion IDs in Cavuno — see below)
- Retargeting: Show LinkedIn ads to people who visited your job board
- Website demographics: See job titles, industries, and seniority levels of your visitors
- Matched audiences: Create targeting segments based on pages visited
Get your Partner ID
- Sign in to LinkedIn Campaign Manager
- Open the Insight Tag or data-source area. LinkedIn's navigation labels can vary by account; use LinkedIn's current setup guide if the path differs.
- Your Partner ID is displayed at the top (a numeric string like
1234567)
If you haven't created an Insight Tag yet, Campaign Manager walks you through setup.
Add to Cavuno
- Go to Settings in the sidebar, then click the Analytics tab
- Paste your Partner ID in the LinkedIn Partner ID field
- Click Save changes
Cavuno installs the Insight Tag script on every page automatically, including auth and onboarding routes.
Add LinkedIn conversion IDs
The Partner ID alone tracks page views and demographics. LinkedIn Ads conversion tracking needs a conversion ID per action from Campaign Manager.
- In Campaign Manager, create website conversions for the actions you care about (for example Sign up, Apply submit)
- Copy each numeric conversion ID
- In Cavuno Settings → Analytics, paste them into the matching LinkedIn conversion IDs fields
- Save changes
| Cavuno field | When it fires |
|---|---|
| Sign-up conversion ID | Candidate or employer account created |
| Login conversion ID | Successful sign-in |
| Apply click conversion ID | Candidate opens the apply flow |
| Apply submit conversion ID | Native application submitted |
| Job alert conversion ID | Job alert subscription created |
Password sign-up fires on the email-verification landing page immediately after account creation. Accept the cookie banner on that page when consent is required.
If you fire LinkedIn conversions through Google Tag Manager instead, leave these Cavuno conversion ID fields empty so you do not double-count.
Verify the installation
- Visit your job board after saving the Partner ID
- Open the Insight Tag or data-source status in Campaign Manager
- Confirm that LinkedIn detects activity from your domain. See LinkedIn's source-status guide for current status labels.
- For conversions, use Campaign Manager's conversion testing tools after the matching conversion IDs are saved in Cavuno
Source verification can take up to 24 hours, and some reporting can take longer.
Troubleshoot source status
If LinkedIn does not detect activity, confirm the saved Partner ID is numeric and belongs to the ad account you are viewing. Visit the exact public board domain in a private window, accept the cookie banner when required, and retry without an ad blocker. Do not create a second tag to work around a pending status; first confirm that Campaign Manager and Cavuno use the same Partner ID.
Create retargeting audiences
Once the Insight Tag collects data, create these audiences in Campaign Manager:
| Audience | Use case |
|---|---|
| All visitors | Broad retargeting for brand awareness |
| Pricing page visitors | Retarget employers evaluating your plans |
| Job page visitors | Target active job seekers with relevant ads |
| Blog readers | Nurture engaged visitors toward your job board |
Review website demographics
The Insight Tag unlocks a Website Demographics report in Campaign Manager showing:
- Job titles of your visitors
- Companies they work at
- Industries they're in
- Seniority levels
- Company sizes
Use this data to verify you're reaching the right audience and refine your LinkedIn ad targeting.
Handle cookie consent
When cookie consent is enabled in Cavuno, the LinkedIn Insight Tag only loads after visitors accept cookies. Conversion events that happen before acceptance are queued and sent once the tag initializes on that page. This can support a consent implementation, but it does not by itself establish legal compliance. Confirm the rules that apply to your audience and avoid installing advertising tags on pages that expose sensitive data.
Next steps
- Cookie banner: control and explain the consent choice on your board
- Google Tag Manager: alternative path when you manage LinkedIn inside GTM
- Dashboard analytics: monitor first-party session and apply-click trends separately