How to Add LinkedIn Insight Tag to Your Job Board

The LinkedIn Insight Tag tracks visitors to your job board so you can measure LinkedIn ad conversions, build matched audiences for retargeting, and see demographic breakdowns of your traffic through LinkedIn Campaign Manager.

What the Insight Tag enables

• Conversion tracking: Measure which LinkedIn ads drive employer signups or job applications
• Retargeting: Show LinkedIn ads to people who visited your job board
• Website demographics: See the job titles, industries, and seniority levels of your visitors
• Matched audiences: Create targeting segments based on pages visited

Get your Partner ID

1. Sign in to LinkedIn Campaign Manager
2. Click Analyze > Insight Tag in the left navigation
3. Your Partner ID is displayed at the top — it's a numeric string like 1234567

If you haven't created an Insight Tag yet, Campaign Manager will walk you through the setup.

Add to Cavuno

1. Go to Board settings in the sidebar, then click the Analytics tab
2. Paste your Partner ID in the LinkedIn Partner ID field
3. Click Save changes

Cavuno installs the Insight Tag script on every page of your job board automatically.

Verify the installation

1. Install the LinkedIn Insight Tag Helper Chrome extension
2. Visit your job board
3. The extension should confirm the tag is firing with your Partner ID

Data takes up to 24 hours to appear in Campaign Manager.

Retargeting audiences for job boards

Once the Insight Tag is collecting data, create these audiences in Campaign Manager:

Website demographics

The Insight Tag unlocks a Website Demographics report in Campaign Manager showing:

• Job titles of your visitors