A board-ready job board proposal does not need inflated revenue claims or a long technology presentation. It needs a clear member or employer problem, a transparent operating model, named owners, bounded risk, and a precise decision.
Use this guide to build the packet and motion. For implementation after approval, see how to create an association job board.
Start with the decision path
Before drafting slides, identify who can approve each part:
- Does the board need to approve the program, or only spending above a threshold?
- Must finance, audit, technology, or membership committees review it first?
- Who may sign the agreement and connect the payment account?
- Does counsel or a privacy owner need to review employer and candidate terms?
- What is the packet deadline for the target meeting?
Put the required dates on one page and work backward. Avoid claiming approval normally takes a fixed number of weeks.
Frame the problem as a program decision
Lead with one observed problem and evidence you already have: employer recruiting inquiries, member requests for niche career resources, or job listings buried in a newsletter.
Separate evidence from assumptions:
| What you know | What you still need to test |
|---|---|
| Number of employer inquiries | How many will pay at the proposed price |
| Newsletter clicks to career content | Whether job seekers will return and subscribe |
| Staff time spent posting jobs manually | How moderation time changes with self-service |
| Current sponsor relationships | Whether sponsors will post repeatedly |
The pilot exists to test the right-hand column.
Define the offer before forecasting revenue
State who may view, apply, and post; whether posting is free, paid, or included with membership; the public price and member benefit; what staff moderate; what happens when membership expires; and whether listings are direct, backfilled, or both.
Cavuno can apply a percentage discount or included posts to a company membership. Staff assign and revoke memberships in Companies → Manage membership. There is no automatic AMS or CRM sync and no member SSO, so include manual reconciliation.
Show a transparent financial model
Use editable assumptions and show the equation. Do not forecast from member count or uncited association revenue ranges.
This is a hypothetical example, not customer data or a promised result.
| Input | Base assumption | Downside question |
|---|---|---|
| Public posts sold | 30 at $250 | What if only 10 sell? |
| Member posts sold | 30 at $200 | What if members expect posts to be included? |
| Gross posting revenue | $13,500 | What is collected after discounts and refunds? |
| Software | $139/month, or $1,668/year | Which plan contains the required features? |
| Processing placeholder | 3%, or $405 | What rate does the association actually pay? |
| Staff time | 8 hours/month at $45, or $4,320 | Which current work will move? |
| Illustrative contribution | $7,107 | Is this sufficient for the mission and workload? |
Formula: ($250 × 30) + ($200 × 30) - $1,668 - $405 - $4,320 = $7,107 before tax, extra refunds, advice, promotion, or other local costs.
Current Cavuno self-serve monthly prices are $39, $105, $249, $449, and $849. Annual totals are $348, $948, $2,388, $4,308, and $8,148. You can build a board free; keeping it public after the trial requires a paid plan, even when employers post free. Custom email sender domains and Cavuno badge removal are included on Basic and above. Existing customers retain their legacy entitlements until they voluntarily switch plans. Verify live pricing before the vote.
Keep cost categories consistent across zero-revenue, downside, base, and upside cases. If the program deserves a pilot for member value at zero revenue, say so.
Make staff capacity visible
Replace “minimal maintenance” with an ownership map.
| Work | Accountable owner | Sample estimate | Evidence to collect |
|---|---|---|---|
| Employer recruitment and support | Employer partnerships | 4 hours/month | Contacts, conversions, questions |
| Membership assignment and expiry | Membership operations | 1 hour/month | Adds, revocations, exceptions |
| Job and company moderation | Program coordinator | 2 hours/month | Rejections, duplicates, corrections |
| Promotion and alerts | Marketing | 2 hours/month | Sends, subscribers, clicks |
| Reconciliation and reporting | Finance/program owner | 1 hour/month | Revenue, refunds, fees, hours |
Replace the placeholders with estimates from the people doing the work. Ask what current responsibility will move if the estimate is wrong.
Propose a bounded pilot
Define:
- Audience: for example, all job seekers and 25 invited employers
- Term: explicit start and review dates tied to the meeting calendar
- Budget cap: software, processing, promotion, staff time, and contingency
- Offer: public and member prices, included service, and refund policy
- Supply plan: target number and sources of current, relevant jobs
- Owners: one accountable executive plus operating owners
- Decision rules: continue, change, or stop criteria
Choose thresholds that answer the funding question. For example: “Continue paid promotion only if at least five employers complete a purchase and staff can support the program within approved hours.”
Put risks and controls on one page
| Risk | Practical control |
|---|---|
| Employers do not buy | Interview likely posters; test offers; cap spend |
| The board looks empty | Secure initial jobs and review backfill before promotion |
| Member pricing is wrong | Name an owner; use expiry dates; audit companies monthly |
| Staff workload is too high | Record time by task; narrow service at the cap |
| Jobs are irrelevant or closed | Publish eligibility and expiry rules; assign moderation days |
| Email authentication fails | Verify DKIM, SPF, and MX; test confirmation and alerts |
| Data is mishandled | Review access, retention, privacy notices, vendors, and incident ownership |
| Tax treatment is unclear | Ask the association's own adviser |
Do not generalize tax treatment from another association or jurisdiction.
Build the board packet
- Decision requested: the exact motion in one sentence
- Strategic problem: observed need and evidence
- Proposed service: audience, posting rules, pricing, and job supply
- Operating model: owners, staff estimates, support, and membership administration
- Financial model: downside, base, and upside with visible formulas
- Risk and controls: the one-page table
- Pilot and measurement: term, cap, metrics, and review date
- Implementation dependencies: contract, Stripe, DNS, content, and policies
Append interview notes, the budget workbook, sample screens, draft policies, security material, and the launch checklist. For procurement, use the association software comparison or job board software RFP template.
Write an approval motion that can be executed
Approve an association job board pilot from [start date] through [review date], with a cash budget not to exceed [$ amount] and staff time not to exceed [hours]. Authorize [role] to contract with the selected platform, connect the association's payment account and approved domains, and publish the attached policies. Management will report the agreed measures by [date], when the board will decide whether to continue, change, or close the program.
Counsel or the board secretary should adapt wording to local governance requirements.
Rehearse the questions that expose weak assumptions
- Which employers said they would post, and what did they agree to?
- What happens if revenue is zero?
- Who changes member status when a company joins or lapses?
- What work gives way if support takes twice as long?
- Why will job seekers use this alongside larger platforms?
- How will direct and backfilled jobs be separated in reporting?
- Can we export data and change providers?
- What happens to jobs, subscribers, and payments if the pilot stops?
Answer with evidence, a control, or “we do not know yet; the pilot will test it.”
Report the decision, not just a dashboard
Report employers invited, posting starts, checkout completion, purchases, and repeat purchases; current direct and backfilled jobs separately; searches, job views, applications, and active alert subscribers; collected revenue, refunds, fees, software, promotion, and staff time; and moderation, support, and membership exceptions.
End with one recommendation: continue, continue with named changes, or close. Link the program to membership engagement, membership retention, and non-dues revenue without making one program carry every objective.



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