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301 redirect management

Preserve your SEO equity when migrating from another platform. Set up exact or wildcard redirect rules to map old URLs to new pages, with capture groups for flexible path rewriting and CSV bulk import.

AJ
By Abi Tyas Tunggal and Jack Walsh on

Without redirects, migrating from another platform means losing the search rankings you built over months or years. 301 redirect management removes that risk.

How it works

  • Exact match redirects: map specific old URLs to their new equivalents on your board. Each redirect returns a 301, signaling to search engines that the move is permanent and transferring link equity
  • Wildcard patterns: redirect entire URL structures with pattern matching. Use capture groups to rewrite paths dynamically, e.g. /old-jobs/*/apply becomes /jobs/*/apply with a single rule
  • CSV bulk import: upload hundreds of redirect rules at once from a spreadsheet. No need to add them one by one
  • Instant activation: redirects take effect immediately after saving. No deploy cycle, no cache purge
  • Management dashboard: view, edit, and delete redirect rules from the admin panel. Test rules before going live

The impact

Search engines treat a 301 as a permanent signal to pass ranking authority from the old URL to the new one. Without redirects, every inbound link, bookmark, and indexed page pointing to your old platform becomes a dead end and your organic traffic drops. This makes platform migration safe.