---
title: "Create Blog Posts"
label: "Create a post"
description: "Write, review, publish, and verify useful content for your job board audience."
publishedAt: 2025-12-31
updatedAt: 2026-07-13
order: 1
status: "published"
---

Blog posts can answer questions for job seekers or employers, create relevant pages for search engines to discover, and give visitors another route into your jobs.

## Before you begin

Choose one audience—candidates or employers—and one question the post will answer. Create any author and tags you want to assign before opening the post editor.

## Create a new post

1. Go to **Blog** > **Posts** in the sidebar
2. Click **Add post**
3. Write your content
4. Set status to **Published**
5. Click **Add post**

Your work saves automatically as you type.

## Verify the post

Return to **Blog → Posts** and confirm the post has the status and publish date you selected. For a published post, open your public board's blog in a private browsing window and confirm the title, featured image, author, tags, excerpt, and body render as expected. A draft should remain visible in the dashboard but must not appear on the public blog.

## Troubleshoot publishing

If the post is missing from the public blog, confirm its status is **Published** and its publish date is not in the future. If a scheduled post is still private after its scheduled time, refresh the posts list and confirm the saved date and timezone before contacting support. If an image or link is broken, reopen the post, correct it, select **Update post**, and verify again in a private window.

## Post elements

### Title

The headline for your post. Required.

Write a clear, specific title and include the language your audience uses when it fits naturally. Preview the public page rather than relying on a universal character limit for search results.

### Content

The body of your post using the rich text editor. Required.

You can format your content with headings (H2, H3), bold and italic text, bullet and numbered lists, links, images, code blocks, and quotes.

### Featured image

The main image for the post.

Use a clear image that still works when cropped in a card or social preview. A 1200 × 630 pixel landscape image is a practical starting point. Add useful alt text and, when needed, a caption that explains the image's context.

### Custom excerpt

A brief summary shown in post listings.

Summarize what the reader will learn in one concise sentence. Preview the blog listing and shorten the excerpt if it overwhelms the title.

If not provided, an excerpt is generated from your content automatically.

## Publishing options

| Option | Purpose |
|--------|---------|
| Status | Choose Draft (not visible, still editing) or Published (live on your blog) |
| Publish date | Set when the post goes live. Defaults to now. Schedule future posts with a future date. |
| Author | Select who wrote the post. You can assign multiple authors. |
| Tags | Categorize your post for organization and filtering. Assign multiple tags as needed. |
| Featured | Mark the post as featured to highlight it on your blog. |

## Edit posts

1. Go to **Blog** > **Posts**
2. Find the post
3. Click to open it
4. Make your changes
5. Click **Update post**

## Delete posts

1. Find the post
2. Click the three-dot menu (...)
3. Select **Delete**
4. Confirm the deletion

## Write effective blog posts

Strong blog posts follow these principles:

**Know your audience:** Write for job seekers or employers, not both in the same post. Tailor your tone and content to their specific needs.

**Solve a problem:** Answer questions your audience actually searches for. Use tools like Google Search Console and keyword research to identify real audience needs.

**Use headings:** Break up content so readers can scan quickly. People don't read blog posts word-for-word; they scan for relevant sections.

**Include visuals:** Images and lists keep readers engaged. Visual breaks make your content easier to digest and more shareable.

**Add CTAs:** Encourage readers to explore jobs or sign up for your newsletter. Direct them to take action after reading.

**Target keywords:** Include terms your audience searches for, naturally. Don't force keywords. Write first for your readers, second for search engines.

## Next steps

- [Manage authors and tags](/docs/blog/manage-authors-tags): create consistent bylines and topic archives
- [Connect Search Console](/docs/analytics/connect-search-console): check which queries and pages receive search impressions